The Chaparral Brochure was large in scale, and full of character. Complete with embossed leather cover, tarnished hardware, and leather string tie. It was a cool project to be involved in and looking back, a reminding of the real estate market that was at its peak.

With a minor refreshing of their logo, and deployment of a custom Flash-like WordPress website, Lacroux Streeb is off and running. Their new brand presence is cohesive, and powerful. Their works tells the story and the logo and website support the message.

This recent article in the Aspen Times by Janet Urquhart adds fuel to the fire that Carbondale’s future as a biking capital, and base camp for all things Colorado is starting to take hold.

The town has already taken a “base camp” marketing approach, boasting its proximity to what the valley as a whole has to offer, as well as what visitors will find in Carbondale — fly fishing and paddling on the Crystal and Roaring Fork rivers, cross-country skiing at Spring Gulch and backcountry opportunities on iconic Mount Sopris, to name a few. Bicycling — both road and mountain biking — could rise to the top of the list.

Read the entire article on the Aspen Times website here.

Designing a new brand for an established law firm is is a great challenge in logo design. Understanding the client, customers, and marketing goals really pays off with a logo in the end that stands out and supports the marketing goals now and in the future.

Listen to the highlights from KDNK radio here.

Hope to see you there.

Kenyon Brand was hired to build upon the town of Carbondale’s brand as it was just beginning to promote itself as more than just a town down-valley from Aspen and Snowmass. Us down valley trash, (DVT), as we are proudly known in these parts, know what makes Carbondale unique. Developing and designing the brand strategy has been one of our most enjoyable projects. I love this town, and love what I do when projects like this come around. Stay tuned for more on Carbondale’s new look as we head into 2010.

visit the Carbondale Chamber website

CARBONDALE, Colorado — A website dedicated specifically to attracting potential visitors to Carbondale is the main goal behind a request for additional town funding to support the project, local tourism officials explained at a Tuesday town council work session.

“Right now, the website [www.carbondale.com] is totally chamber oriented, and really is more of a business directory,” said Bob Fullerton, chairman of the Tourism Council of Carbondale. “What it needs to do is represent the broader Carbondale community”

Added web designer Tom Kenyon, who also works with the tourism committee, “The goal is to create a better brand for Carbondale, and a strong web presence is critical to that.

“We do have a lot of traffic to the website, but it’s not saying ‘come to Carbondale.’ It’s not generating that emotional buying decision,” Kenyon said.

Read the entire article here >

When CCA approach us they were looking to refine their brand without rocking the boat. With subtle adjustments in color and consistent type treatments, the Cunniffe brand kept its traditional appeal and increased their roots in the resort market. In addition to print advertising and brochures, Charles Cunniffe Architects uses HTML eMail campaigns to stay connected with current and perspective clients.

visit Charles Cunniffe Architects

If there was ever a client that made us jealous of what they do it is Mountain World Travel’s eco-adventure business. One look at their vast photo collection, (the kind they gathered from actually being there) will make anyone second guess what they do for a living. Developing a logo and website design was the easy part, knowing it will come to an end was the hard part. Every now and then we need to visit their website just to look at the amazing images from places that make the mountains of Colorado pale in comparison, something we thought was hard to do.

visit Mountain World Travel’s website (at your own risk)

Sol Energy, leaders in photovoltaics in a competitive market needed a website that elevated their brand, showcased their extensive experience, and long history in the world of solar energy innovations. Using the web and a flexible email marketing campaign, Sol Energy now has the tools to put the message out on renewable energy.

Scope of Work:
• Website design
• HTML email marketing
• Brochure design
• Business Cards
• Excel and Powerpoint templates

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